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      Lead generation / demand generation B2B B2B marketing Messaging 7 min read
      How to create an effective B2B messaging strategy?
      Taras Prystatsky Taras Prystatsky
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      InVerita Content 8 min read
      CEO vs CTO. Who should be responsible for technical debt?
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      Marketing Automation 7 min read
      Marketing Automation vs Personalization: How to combine?
      Taras Prystatsky Taras Prystatsky
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      digital marketing omnichannel marketing sales funnel 5 min read
      You need to change your marketing funnel. Here's why.
      Taras Prystatsky Taras Prystatsky
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      Personal branding 8 min read
      Social media are wonderful Personal Branding tools.
      Taras Prystatsky Taras Prystatsky
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      Case study Lead generation / demand generation B2B 7 min read
      Lead Generation Case Study: How to generate 40 SQLs in just 1 month in the Banking Industry.
      Taras Prystatsky Taras Prystatsky
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      Case Study: Lead Generation for SMM Agency
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  • Lead generation / demand generation
    • Latest article in Lead generation / demand generation
      Case study Lead generation / demand generation B2B 7 min read
      Lead Generation Case Study: How to generate 40 SQLs in just 1 month in the Banking Industry.
      Taras Prystatsky Taras Prystatsky
      Recent articles
      How to create an effective B2B messaging strategy?
      Case Study: Lead Generation for IT Outsourcing Company
      Case Study: Lead Generation for Digital Marketing Corporation
      Case Study: Lead Generation for Podcasts booking platform
      UTM - a "secret" weapon for your effectiveness.
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Lead generation / demand generation B2B Case study 7 min read
Lead Generation Case Study: How to generate 40 SQLs in just 1 month in the Banking Industry.

Learn how a combination of innovative product and proper outreach strategy can generate dozens of sales-qualified leads during the first month of the...

Taras Prystatsky Taras Prystatsky
B2B 14 min read
Business Recovery from Crisis. Everything You Need to Know.

A complete step-by-step guide on what you need to develop an efficient anti-crisis business recovery strategy. How to plan your Covid-19 recovery pro...

Taras Prystatsky Taras Prystatsky
16 min read
Startup validation. How to find out whether your idea is viable?

How startup validation can save you from wasting a ton of resources? Experts' interview included.

5 min read
B2B Marketing in 2020: Skills & Tools

5 Core B2B Marketing skills to master in 2020 + a list of tools to empower each of them.

Taras Prystatsky Taras Prystatsky
Lead generation / demand generation B2B B2B marketing Messaging 7 min read
How to create an effective B2B messaging strategy?

A complete guide on how to create B2B messaging sequence that would generate tangible results.

Taras Prystatsky Taras Prystatsky
InVerita Content 8 min read
CEO vs CTO. Who should be responsible for technical debt?

How technical debt appears and who is responsible for it? Comments from experts.

Lead generation / demand generation digital marketing B2B marketing 5 min read
Case Study: Lead Generation for IT Outsourcing Company

Lead Generation Case Study: How to grow network with almost 1500 C-level connections from major IT companies.

Taras Prystatsky Taras Prystatsky
Case study 4 min read
Case Study: Lead Generation for SMM Agency

Lead generation of 200 high-ticket SQLs in Real Estate, Construction, and Healthcare industries.

Taras Prystatsky Taras Prystatsky
Lead generation / demand generation 7 min read
Case Study: Lead Generation for Digital Marketing Corporation

How to generate more than 700 B2B leads using LinkedIn and Twitter.

Taras Prystatsky Taras Prystatsky
Lead generation / demand generation 4 min read
Case Study: Lead Generation for Podcasts booking platform

LinkedIn Lead Generation Case Study. How to generate 10 leads for Podcast booking platform per day.

Taras Prystatsky Taras Prystatsky
Marketing Automation 7 min read
Marketing Automation vs Personalization: How to combine?

Everything you need to know about how to combine marketing automation and personalization. A detailed description of these processes with a LinkedIn L...

Taras Prystatsky Taras Prystatsky
B2B 6 min read
Is Customer Lifetime Value the secret of profitability?

The approach you need to adopt to generate long-term profits in 2019.

Taras Prystatsky Taras Prystatsky
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