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    • Latest article in SMM
      SMM email marketing digital marketing omnichannel marketing B2B marketing 3 min read
      5 Email Types that Prove to Have Most Responses.
      Taras Prystatsky Taras Prystatsky
      Recent articles
      UTM - a "secret" weapon for your effectiveness.
      LinkedIn automation tools will ruin your campaign. Here's why.
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  • Lead generation / demand generation
    • Latest article in Lead generation / demand generation
      Case study Lead generation / demand generation B2B 7 min read
      Lead Generation Case Study: How to generate 40 SQLs in just 1 month in the Banking Industry.
      Taras Prystatsky Taras Prystatsky
      Recent articles
      How to create an effective B2B messaging strategy?
      Case Study: Lead Generation for IT Outsourcing Company
      Case Study: Lead Generation for Digital Marketing Corporation
      Case Study: Lead Generation for Podcasts booking platform
      UTM - a "secret" weapon for your effectiveness.
        See all articles
  • B2B
    • Latest article in B2B
      Case study Lead generation / demand generation B2B 7 min read
      Lead Generation Case Study: How to generate 40 SQLs in just 1 month in the Banking Industry.
      Taras Prystatsky Taras Prystatsky
      Recent articles
      Business Recovery from Crisis. Everything You Need to Know.
      How to create an effective B2B messaging strategy?
      Is Customer Lifetime Value the secret of profitability?
        See all articles
  • Email marketing
    • Latest article in email marketing
      SMM email marketing digital marketing omnichannel marketing B2B marketing 3 min read
      5 Email Types that Prove to Have Most Responses.
      Taras Prystatsky Taras Prystatsky
  • Digital marketing
    • Latest article in digital marketing
      Lead generation / demand generation B2B marketing digital marketing 5 min read
      Case Study: Lead Generation for IT Outsourcing Company
      Taras Prystatsky Taras Prystatsky
      Recent articles
      You need to change your marketing funnel. Here's why.
      5 Email Types that Prove to Have Most Responses.
        See all articles
  • Omnichannel marketing
    • Latest article in omnichannel marketing
      digital marketing omnichannel marketing sales funnel 5 min read
      You need to change your marketing funnel. Here's why.
      Taras Prystatsky Taras Prystatsky
      Recent articles
      5 Email Types that Prove to Have Most Responses.
        See all articles
  • B2B marketing
    • Latest article in B2B marketing
      Lead generation / demand generation B2B B2B marketing Messaging 7 min read
      How to create an effective B2B messaging strategy?
      Taras Prystatsky Taras Prystatsky
      Recent articles
      Case Study: Lead Generation for IT Outsourcing Company
      5 Email Types that Prove to Have Most Responses.
        See all articles
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Lead generation / demand generation B2B Case study 7 min read
Lead Generation Case Study: How to generate 40 SQLs in just 1 month in the Banking Industry.

Learn how a combination of innovative product and proper outreach strategy can generate dozens of sales-qualified leads during the first month of the...

Taras Prystatsky Taras Prystatsky
B2B 14 min read
Business Recovery from Crisis. Everything You Need to Know.

A complete step-by-step guide on what you need to develop an efficient anti-crisis business recovery strategy. How to plan your Covid-19 recovery pro...

Taras Prystatsky Taras Prystatsky
16 min read
Startup validation. How to find out whether your idea is viable?

How startup validation can save you from wasting a ton of resources? Experts' interview included.

5 min read
B2B Marketing in 2020: Skills & Tools

5 Core B2B Marketing skills to master in 2020 + a list of tools to empower each of them.

Taras Prystatsky Taras Prystatsky
Lead generation / demand generation B2B B2B marketing Messaging 7 min read
How to create an effective B2B messaging strategy?

A complete guide on how to create B2B messaging sequence that would generate tangible results.

Taras Prystatsky Taras Prystatsky
InVerita Content 8 min read
CEO vs CTO. Who should be responsible for technical debt?

How technical debt appears and who is responsible for it? Comments from experts.

Lead generation / demand generation digital marketing B2B marketing 5 min read
Case Study: Lead Generation for IT Outsourcing Company

Lead Generation Case Study: How to grow network with almost 1500 C-level connections from major IT companies.

Taras Prystatsky Taras Prystatsky
Case study 4 min read
Case Study: Lead Generation for SMM Agency

Lead generation of 200 high-ticket SQLs in Real Estate, Construction, and Healthcare industries.

Taras Prystatsky Taras Prystatsky
Lead generation / demand generation 7 min read
Case Study: Lead Generation for Digital Marketing Corporation

How to generate more than 700 B2B leads using LinkedIn and Twitter.

Taras Prystatsky Taras Prystatsky
Lead generation / demand generation 4 min read
Case Study: Lead Generation for Podcasts booking platform

LinkedIn Lead Generation Case Study. How to generate 10 leads for Podcast booking platform per day.

Taras Prystatsky Taras Prystatsky
Marketing Automation 7 min read
Marketing Automation vs Personalization: How to combine?

Everything you need to know about how to combine marketing automation and personalization. A detailed description of these processes with a LinkedIn L...

Taras Prystatsky Taras Prystatsky
B2B 6 min read
Is Customer Lifetime Value the secret of profitability?

The approach you need to adopt to generate long-term profits in 2019.

Taras Prystatsky Taras Prystatsky
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